01
Discover
Workshops, interviews and a hard look at your category. We come back with what we heard, not what we assumed.
Branding & Brand Identity
Brands people
Brands people
can describe
without the logo.
We don't decorate businesses — we define them. Every identity starts with strategy: who you're for, what you stand for, and why anyone should care. What comes out is a complete, ownable system your team can run with for years, not a logo file that dies in a folder.
5Format set on every logo
2–5Concept directions
100%Source files handed over
What's included
Everything under this service.
No mystery scope. This is the full list of what we deliver — pick the pieces you need, or take the whole line and let us sequence it.
Brand Strategy
- Brand discovery workshops & stakeholder interviews
- Competitive and category audit
- Brand positioning & value proposition
- Audience personas and segmentation
- Brand architecture (master, sub & endorsed brands)
- Brand naming and tagline development
- Verbal identity: tone of voice & messaging pillars
- Boilerplate and elevator copy
Visual Identity
- Primary logo, secondary marks & monogram
- Full lockup system: horizontal, stacked, reversed, mono
- Favicon and app icon suite
- Colour palette with Pantone, CMYK, HEX and RGB values
- Typography system and licensed font pairing
- Iconography and custom illustration style
- Graphic devices, patterns and brand textures
- Photography and art direction guidelines
- Motion identity: animated logo and transitions
- 3D and mascot logo development
Rollout & Governance
- Brand guidelines document (PDF + web brand hub)
- Stationery system: cards, letterhead, envelopes, signatures
- Editable template and asset toolkit
- Signage and environmental branding direction
- Rebrand migration plan and internal launch kit
- Trademark-readiness review
- Full file handover: AI, EPS, SVG, PDF, PNG, JPG
Deliverables
What lands
What lands
in your inbox.
Every project hands over the working files as well as the finished ones. You will never have to come back to us just to change a phone number.
Editable source files
Print-ready formats
Web-optimised exports
Usage guidance
1200 × 900 px
Branding & Identity — showcase image
JPG or WebP · under 300 KB
Process
How this one runs.
You will always know what stage we are at, what we need from you, and what happens next.
02
Position
A written strategy: who you are for, what you claim, and the words you own. Everything visual is judged against this.
03
Design
Two to five distinct directions, presented with reasoning. You choose a route; we refine it to finished.
04
Systemise
Guidelines, templates, asset library and handover, so the brand still looks like itself a year after we leave.
Questions
Before you ask.
Four to eight weeks for most businesses, depending on how much strategy work is needed and how quickly feedback comes back. A logo-only project can be much faster; a full rebrand with naming, architecture and rollout takes longer.
Often that is the better call. A brand refresh keeps the equity you have built and fixes what is not working — usually consistency, typography and the system around the logo rather than the mark itself.
Always. Every identity project hands over working AI/EPS files plus the complete export set in online and print formats. Your brand is yours.
Let's talk
Let's get this moving.
Send the brief and we will come back within one business day with scope, timeline and price.