Loov Company — Designs that define your brand
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Insights

Ideas, craft
and signals
from the studio.

Not a content-marketing blog. Notes from live projects — what worked, what broke, and what we would do differently. Written by the people doing the work.

Featured
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Brand Strategy  ·  6 min read

Why your logo is not your brand (and what is)

The five assets that actually make a business recognisable — only one of them is the logo, and it is not the most important one.

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AI & Creative  ·  9 min read

We shipped 40 ad variants in a day. Here is the honest workflow.

What generative tools genuinely accelerate, where they still fall apart, and how we art-direct around both.

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Web  ·  7 min read

The 2-day website: what makes it possible and when it is a bad idea

A candid look at fast builds — the preparation that makes them work, and the projects that deserve more time.

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Print  ·  5 min read

Six print mistakes that cost real money

Bleed, colour space, resolution, fonts, dielines and proofing — the errors we catch weekly, and how to avoid them.

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Packaging  ·  8 min read

Designing for the shelf and the thumbnail at the same time

Your pack has to work at arm's length in a shop and at 400 pixels on a marketplace listing. Those are different design problems.

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Working Globally  ·  6 min read

What actually changes when your agency is in another country

Time zones, currency, approvals and the practical habits that make offshore creative work feel local.

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Photography  ·  5 min read

Why your factory photos are hurting you

Industrial photography is not documentation. What buyers read into a badly lit plant, and what to shoot instead.

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Digital Marketing  ·  7 min read

Vanity metrics we have stopped reporting

Reach and impressions are not results. The numbers we put at the top of a client report instead.

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Studio  ·  6 min read

Building our own product while running an agency

Notes from the first months of Loov Go — what building for ourselves has taught us about building for clients.

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